Gena Morgan
Vice President, Standards and Technology
Gena Morgan, Vice President, Standards and Technology at GS1 US, leads the team responsible for helping businesses solve supply chain challenges and meet industry requirements through the adoption and use of GS1 Standards.
For more than 22 years, Ms. Morgan has worked with GS1 and GS1 US, playing a pivotal role in many industry initiatives, including EPCglobal, RFID standards development, and the activation of the Global Data Synchronization Network. During her tenure, Ms. Morgan has also worked with various industries, consortiums, and technical communities in defining requirements and developing technical interface standards and guidelines focused on data quality, digital identity, traceability, and supply chain visibility.
Before joining GS1 and GS1 US, Ms. Morgan consulted in information technology and held buying and merchandising positions in the women’s apparel industry.
Ms. Morgan serves on the GS1 Architecture Committee and holds key advisory roles with the Axia Institute and the RAIN RFID Alliance. She holds a Bachelor of Science in merchandising from Louisiana State University.
