Norm Groot started in Agriculture by pulling weeds at his Dad's nursery when he was five. After receiving a degree in Business Accounting at the University of Southern California, he went into the family business as the Treasurer, working for 14 years to expand the business, and then for Monrovia Growers for 17 years. His nursery work experience includes finance, technology, logistics, and production planning. Starting in late 2010, Norm assumed the Executive Director position for Monterey County Farm Bureau. Additional community engagement includes Chair of the Salinas Valley Chamber of Commerce in 2015 and served on their Board of Directors for 6 years. He currently participates on the Monterey Peninsula Chamber of Commerce Government Affairs Committee and the Hartnell College Ag Business & Tech Institute Advisory Committee, the Transportation Agency of Monterey County’s Transportation Safety & Investment Plan Oversight Committee, Chair of the Community Advisory Council for Central Coast Community Energy, and is a member of the Board of Directors of the Monterey Peninsula Taxpayers Association and Monterey County Convention and Visitors Bureau, and served on the Central Coast Community Health Care Board (2015-2018). Norm is married to Marcha, resides in Pacific Grove, and has two married daughters.